The new app has been built to offer a secure online dating sites space for over-50s
The initial relationship software for over-50s is introducing today in britain and Badoo’s creator has invested Ј3.5 million into the new platform.
Whilst you will find dating apps aplenty on the market, from whether you’re interested in men with beards or like to match on comparable music tastes, there is a space for the platform aimed especially at older daters.
Yet, with 73 percent of those aged 50 to 59 running a smartphone, and around 80 million solitary gents and ladies over 50 throughout the world, it is about time they got their own app that is dating.
Known victoriahearts as Lumen, the application is headed up by Antoine Argouges, an old item designer for dating apps, and Charly Lester, an industry expert that is dating. Lumen was designed to offer a secure and age-appropriate dating community.
For example, an individual creates a profile, they’ve been expected to upload a selfie within the verification process having an algorithm authenticating this image against other images provided. Measures such as this will avoid dilemmas such as for instance fake pages and cat-fishing in the platform.
Lester, Lumen’s CMO, says the working platform is all about producing a place for over-50s to fulfill genuine and singles that are like-minded them.
“Over many years people have often expected me personally where their solitary moms and dads must certanly be dating, and I also familiar with struggle that is genuinely find an answer. In Lumen, we now have developed an area which embodies the values of y our audience that is over-50s built the sort of community we might gladly suggest to your friends’ moms and dads.”
It is additionally a deal that is big the application is supported by Badoo’s founder, Andrey Andreev. Andreev is behind the largest dating apps in the field including Badoo, with more than 350 million international users, in addition to female-focused Bumble additionally the dating that is gay Chappy.
Lumen is the opportunity for Andreev getting another piece associated with the dating cake.
Talking about the investment, Andreev said: “Do a search associated with expression dating’ that is‘over 50s. The outcomes which come up are embarrassing for the industry. The over-50s have now been mistreated by the sites that are dating years.
“I’m excited to look at Lumen team releasing an application which finally listens to the market and particularly targets their dilemmas and requirements.”
Lumen could be one of several dating that is first directed at this age bracket however it will quickly involve some competition by means of Facebook. The platform announced previously this season it might be stepping into the relationship game, and considering all the teenagers are deleting Facebook in droves, it is most likely it is seniors who does be drawn to the working platform.
Because of the team Lumen that is backing, it really is certain to work.
Lumen is present to down load at no cost from App shop and Bing Enjoy
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